Shoofti is a technology platform for smart places comprising a content management system and a mobile app that provides a set of methods for users to interact with the places. The mobile app currently provides interaction using NFC and QR codes, and is extensible to include Bluetooth beacons and image recognition for augmented reality. The content management system allows places to develop multimedia content in a generic hierarchical structure that provides information and tools customized to the place as well as to different types of visitors and users.

Shoofti is a joint project of Nazarbayev University, Kazakhstan and Hobyatek, LLC, USA.