Building Resilience Through Strong Digital Foundations

Professional Forum

Tuesday, April 06, 2021: 1:00pm - 2:00pm - - Professional Forum

Rielle Ullberg, Axiell, Canada, Maria Wasing, Axiell, Sweden, Samantha Diamond, CultureConnect, USA

58% of cultural institutions feel their organisation’s digital strategy is still in development/to come.

When the world went into lockdown and the existence of cultural institutions was threatened, there came an opportunity to recalibrate and a chance to grow digitally. Most notably has been the shift from using digital for competitive relevance to using digital for building institutional resilience.

The presentation will share insights from Axiell’s 2020 digital assessment survey conducted in partnership with Museums and the Web. The data explores the sector’s experiences in 2020 and assesses digital growth (or decay) since 2016 when the survey was first administered. With findings from industry professionals across the GALM sector, the results speak to an industry that has been deeply shaken during the pandemic, but that is determined to endure.

This session will explore data from the research, share digital strategies and stories from organizations across the sector, and highlight the importance of building strong digital foundations to support sustainable innovation.

Axiell and MuseWeb. 2020. "Culture at a Crossroads: Digital Transformation in the Age of COVID-19, 2020 GLAM Digital Transformation Survey Findings." Last modified 9 Dec 2020.