Click. Click. Done. Developing Your Google Analytics Skills

Workshop - register now

Monday, April 05, 2021: 2:00pm - 5:00pm - - Workshop

Ceci Dadisman, Cardinal + Company, USA, Drew McManus, ,

Presenters: Ceci Dadisman and Drew McManus 

Users of all skill levels can join in as we focus on the nuts and bolts of metrics to better understand Google Analytics (GA). All attendees will receive step-by-step guides on how to setup and use GA, optimize data quality, and create custom reports.

Participants will learn how to properly set up a GA account, implement must-have settings and configurations, and straightforward yet effective custom reports and dashboard tools. We’ll uncover the fundamental components for turning analytics into actions and discover how to tap into where via the linear purchase path patrons enter the conversion process and which messages they need to hear.

Attendees will walk away understanding how to use standard GA features. For those interested in more advanced elements, we’ll cover next level items related to e-commerce, cross-domain tracking, and a variety of custom events (such as how to track when visitors play a video).

In addition to receiving digital copies of all material, attendees will benefit from generous Q&A session.