Building a Data-Driven Culture in Museums: Opportunities & Challenges

Professional Forum

Friday, April 23, 2021: 2:00pm - 3:00pm - - Professional Forum

Robin Thottungal, National Gallery of Arts , USA, Eric Bruce, , , Nick Sharp, , , Diana Greenwald, ,

“It is a capital mistake to theorize before one has data,” said Sherlock Holmes. The words of literature’s most famous detective ring true nearly 100 years later. Today most organizations aspired to be data driven, wants to make decisions and take action based on data with the promise of getting better results. It’s easy to talk about being a data driven organization. Actually doing it is really challenging. It’s never a linear path. In this panel you will hear from data leaders in the museum industry on their data driven transformation process.

You’ll learn about where they started from, how they built their team, different stages of their organizational journey, where they are at now. You will also learn what has worked, what hasn’t , what they have learned ( and are still learning)

Key takeaways:

1) How to build a data driven organization

2) Key building blocks to effectively leveraging data analytics

3) Importance of organizational partnerships in driving analytics success

4) Challenges to overcome

5) Understanding the different data driven organizational stages