Professional Forum

Wednesday, April 07, 2021: 3:30pm - 4:30pm - - Professional Forum

Jill Roberts, National Museum of African American History and Culture, USA, Adam Martin, National Museum of African American History and Culture, USA

Join us for a discussion of how our team at the Smithsonian’s National Museum of African American History and Culture took a “Big Idea,” to produce a new online exhibition experience that would also serve as a foundation for how to bring all the museum’s collections, media, interpretive works, and educational resources to audiences online. To fulfill this vision and become a digital-first museum for 21st century audiences would require a holistic approach that challenges ‘old ways’ of working and creates new approaches, new roles, new collaborations, and new opportunities for better outcomes. The museum set as its goal to not only create an innovative digital experience that would engage, inform, and inspire audiences but also change the museum’s internal culture and establish new ways of working.