The Cultural Institution as a Brand: A New Way of Thinking

How-to Session

Wednesday, April 07, 2021: 3:30pm - 4:30pm - - How-to Session

Sara Tetreault, Forum One, USA, Joey Tackett, Forum One, USA

Published paper: Amplify Engagement Through Brand Storytelling

Viewing your organization from the lens of a strategic brand-building perspective allows cultural institutions to build strong, appealing consumer brands. In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes.

Bibliography:
MuseWeb20 pre-conference workshop (April 2020) - Creating Powerful Digital Campaigns (Joey Tackett, Sara Tetreault)
MuseWeb19 pre-conference workshop (April 2019) - Creating Powerful Digital Campaigns (Christina Crawley, Elisabeth Bradley)
ComNet18 pre-conference workshop (October 2018) - Creating Powerful Digital Campaigns (Christina Crawley, Lanae Spruce)
Forum One 2018 webinar (February 2018 - Creating Powerful Digital Campaigns (Christina Crawley, Lanae Spruce)