The Reality behind the Viral Growth of the Cowboy Museum’s Social Media Feeds


Friday, April 16, 2021: 9:00am - 10:30am -

Rich Cherry, Museum Operations, USA, Seth Spillman, the National Cowboy and Western Heritage Museum , USA

Tim Tiller serves as the director of security and operations at the National Cowboy Museum in Oklahoma City. But after the museum closed on March 17, he was asked to take over the museum’s social media accounts during the  shutdown. He said he was “brand new” to social media.

Since then, the museum’s social media accounts have boomed. It peaked at more than 300,000 followers on Twitter. Its Instagram and Facebook accounts added 10s of thousands of followers.

Get the real story about what happened, how it worked and what lessons can be learned from Seth Spillman, Chief Marketing Officer at the Museum.