Towards a new concept for online museums: storytelling, behavior, and content


Friday, April 23, 2021: 2:00pm - 3:30pm - - Paper Session

Karolina Ziulkoski, YIVO Institute for Jewish Research, USA, Olivia Reid, YIVO Institute for Jewish Research, USA

Published paper: Towards a new concept for online museums: storytelling, behavior, and content

What principles apply when a museum exists online only? This paper addresses the experiences and lessons learned while developing the YIVO Bruce and Francesca Cernia Slovin Online Museum, an institution designed from the ground up to exist primarily digitally.

The central issue that guided the development of the project was understanding what defines a standalone online museum. We are used to seeing the digital presence of museums as an extension of a physical institution, usually focused on exploring collections. But when a museum exists only online, is it necessary to follow the same established rules of physical exhibitions? How can we go beyond collections explorers?

This led to thinking about the concept of an online museum anew. Three main points stood out when addressing the questions posed above, which, despite being developed as part of a specific project, are lessons that can be applied to online exhibitions in general. In this paper, they are examined individually as well as how they relate to each other.

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