Your Museum Should Talk Like a Human on the Internet

Lightning Talk

Friday, April 23, 2021: 12:30pm - 2:00pm - - Lightning Talk

Hannah Ostroff, Smithsonian, USA

If your museum was a person, what would they talk like? You don’t want to sound stuffy, but you’re also not Wendy’s. This presentation will cover how the Smithsonian developed a voice for its central social media accounts—a voice that celebrates scientific achievements, marks historic anniversaries, and makes jokes about art—and then employed it for both joyful and difficult topics during 2020. Learn how this institution mapped out its digital persona, and how to apply its tactics to museum communications.

Bibliography:
"How Your Museum Can Use Social Media During COVID-19" by Josette Souza and Rachel Lee: https://www.aam-us.org/2020/03/24/how-your-museum-can-use-social-media-during-covid-19/

"Seven broad statements that may or may not help your museum do a bit better at social media" by Adam Koszary: https://medium.com/@adamkoszary/seven-broad-statements-that-may-or-may-not-help-your-museum-do-a-bit-better-at-social-media-6173c3b3af0c

"That Time I Went Viral While Running the Wendy’s Twitter Account" by Amy Brown: https://splinternews.com/that-time-i-went-viral-while-running-the-wendy-s-twitte-1819001087

"We Need to Talk About Digital Blackface in Reaction GIFs" by Lauren Michele Jackson: https://www.teenvogue.com/story/digital-blackface-reaction-gifs