Plenary: #HashtagTheCowboy & MoMA’s Security Officers Speak for Themselves

Friday, April 16, 2021: 9:00am - 10:30am

Co-Chair Rich Cherry will introduce two programs innovative programs and moderate a discussion around these boundary pushing efforts:

#HashtagTheCowboy: How a Global Pandemic Became an Opportunity to Do “Different”

 

When the National Cowboy & Western Heritage Museum in Oklahoma City shut its doors on March 17, 2020, the museum’s Director of Security and Operations was tasked with taking over the museum’s social media accounts. Since then, the museum’s social media following has soared; their Twitter account peaked at 300,000 followers, and their Instagram and Facebook pages each gained tens of thousands of followers. In this program, Seth Spillman, Chief Marketing Officer for the National Cowboy & Western Heritage Museum, will discuss the museum’s closure and how appointing a social media novice led to a marketing triumph in the midst of a global pandemic.

MoMA’s Security Officers Speak for Themselves

Museums have long called upon experts from a variety of backgrounds within the field to engage a broad audience through their unique perspectives. The “Beyond the Uniform” program at the Museum of Modern Art went one step further by calling upon experts already within the museum: security staff. The project resulted in an audio guide and a day of public programming initiated by the socially-engaged artist Chemi Rosado-Seijo and created by nine artists who work in the museum’s Security Department. This panel will present findings from “Beyond the Uniform”, encouraging museum professionals to look past existing structures in order to engage audiences with new perspectives.

“I think people just see me in a uniform but don’t know who I am. You don’t know that I’ve written over a hundred songs. . . . I’m more than just a suit.”

– Kevin Reid, Security Officer and Artist

Photo Credit: Beyond the Uniform by Chemi Rosado-Seijo, featuring Eric Scott, Chet Gold, Brian Wilson, Kevin Reid (back row), Joseph N. Tramantano, Rabbila Konock, Eva Luisa Rodríguez, Chemi Rosado-Seijo, Jose Colon, and Jose Martinez (front row). The Museum of Modern Art. Photo: Beatriz
Meseguer/onwhitewall.com. © 2020 The Museum of Modern Art, New York

 


Chair: Rich Cherry


MoMA’s Security Officers Speak for Themselves
- Alethea Rockwell, Museum of Modern Art, USA, Jose Colon, Museum of Modern Art, USA, Chet Gold, Museum of Modern Art, USA, Rabbila Konock, Museum of Modern Art, USA, José Martinez, Museum of Modern Art, USA, Christine Murray, Art Processors, USA, Kevin Reid, Museum of Modern Art, USA, Chemi Rosado-Seijo, MoMA, Puerto Rico, Joseph Tramantano, MoMA, USA, Brian Wilson, MoMA, America, Hannah Fagin, Museum of Modern Art, USA

#HashtagTheCowboy: How a Global Pandemic Became an Opportunity to Do “Different”
- Seth Spillman, The National Cowboy & Western Heritage Museum , USA