Paper Session: Marketing Now

Wednesday, April 07, 2021: 1:30pm - 3:00pm

Chair: Jane Finnis

Meet the Users: Understanding the User Experience on Museums' Social Media
- Sophia Bakogianni, Open University of Cyprus, Cyprus

Pandemic Prototyping and Augmenting the Art Museum
- Eric Mika, Local Projects, USA, Meredith Gregory

Addressing social media challenges and choices of top European museums during COVID-19: realities and trends
- Georgios Papaioannou, Ionian University, Greece, Greece, Eleni Sfyridou, Ionian University, Greece