Plenary: Streaming Cultural Content: What can museums learn from the performing arts industry

Friday, April 30, 2021: 4:30pm - 5:30pm

Explore current and emerging digital technology opportunities for the performing arts and performing arts presenters’ role in digital arts and cultural dissemination.

Could cultural heritage organizations take a lesson from another cultural sector that has undergone profound structural change via digital technologies over the past year? Could they take advantage of trends in consumer digital technology and strategies, tactics and mechanisms of digital creation, dissemination of and interaction with content and digital innovation in performing arts initiatives and create new types of business models to increase engagement, grow revenue and expand and diversify audience.

Join a panel featuring Jim O’Neill, Principal Industry Analyst at streaming heavyweight Brightcove along with industry experts Mandy Nace, Director of Digital Marketing at the The Philadelphia Orchestra and Mia Bongiovanni, the Assistant General Manager, Media at The Metropolitan Opera who have helped make the digital transition to discuss the latest trends impacting the performing arts industry and explore the potential application of current and emerging digital technology opportunities and how they might be applied to science, natural history and visual arts heritage organizations and facilitate the sustainable dissemination of cultural content.

This panel will be moderated by art historian and arts executive Maxwell L. Anderson who will bring his experience from 30 years as an art museum director and digital cultural innovator provocateur to bear on the subject and will explore the options to re-think cultural business models.


Chair: Rich Cherry

- Mia Bongiovanni, The Metropolitan Opera, USA, Jim O'Neill, BrightCove, USA, Mandy Nace, The Philadelphia Orchestra, USA, Maxwell Anderson, Souls Grown Deep Foundation, USA